Jordan Freytag + photo

Jordan Freytag

May 6
3 min read
bubble 0

The Power of Flowers

I'm sure we've all seen the positive influence flowers can have in our surroundings and communities. We’ve noticed the profound change that can happen to the community when hanging baskets and box planters of flowers are used to decorate the store front of a local business, or the streets of a neglected area of town. The sight of flowers draws people near, pulls them from their homes and out into the community as seen through our customer feedback and efforts that businesses have made to keep their customers coming back.

Many towns and business have decorated their streets and fronts with flowers and have seen a substantial difference. “Dealing with a downturn in the economy” says Ken Bassett, City Manager for Vernal Utah, “we found that our flower project was the best way to add life to downtown. We’ve also transitioned a major highway into a gorgeous walkway.” Since the addition of Bloom Master flower arrangements in the downtown region, this otherwise overlooked town in Utah is a place that attracts locals and travelers alike to spend time walking along the streets decorated in vibrant color. In 2004, the City of Vernal received the Community Involvement Award with a special mention in floral displays by America in Bloom.

Flowers not only attract people because of their beauty, but promote a sense of well-being and community. Katy Moss, former Director of Disney’s Horticulture and Environmental Initiatives, says that a change in customer response was noted after an emphasis was placed on flowers in the landscape of Disney World in the 1970’s, replacing some of the shrubs with flower beds, hanging baskets, and box planters. Moss says that her team placed flowerbeds and baskets at entrances to gift shops and attractions, intending to fill the customer’s line of sight with colorful blossoms. She believed that by doing so, the plants would send a subliminal message to the attendees, enforcing their sense of happiness. Moss claims that it was the flowers that contributed to 75 percent of attendees returning for repeated visitations:

“Having been involved in this transformation of guest perception at Walt Disney World,” She says, “I believe that communities across America can benefit from this experience. Baskets filled with colorful flowers hanging from lampposts in heavily trafficked areas announce that beauty is important...that quality landscapes are valued...that we want you to feel good while you are here...and we want you to come back. Flowering hanging baskets can transform perceptions. They can transform communities.”

Our Recommended Picks

Leave a comment

Your email address will not be published. Required fields are marked *

0 Comments

No Comments yet! Be the first to start a conversation

  1. Seed Inoculant Guide: Benefits for Legumes and Soil Healthinoculated pea cover crop

    Seed Inoculant Guide: Benefits for Legumes and Soil Health

    Written By Lara Wadsworth It is common knowledge these days that healthy soil is critical for healthy plants. While Mother Nature is very good at taking care of her own, yet if you have gardened or farmed for any length of time, you know that sometimes...


    Ashleigh Smith + photo

    Ashleigh Smith

    2025-09-16
    4 min read
    bubble 0
  2. Improve Your Cardiovascular Health with Microgreensheart-shaped bowl of microgreens

    Improve Your Cardiovascular Health with Microgreens

    Written By Lara Wadsworth Heart disease remains the leading cause of death worldwide. This deadly disease is sweeping across America at an alarming rate. However, much of it ties back to lifestyle factors we can control, such as diet and exercise. Few ...


    Ashleigh Smith + photo

    Ashleigh Smith

    2025-09-16
    6 min read
    bubble 0
  3. September Planting Guide By Zonegardener wearing gloves holding a peony root

    September Planting Guide By Zone

    Written By Lara Wadsworth September gardening brings cooler air, shifting light, and new opportunities for planting and harvesting. Whether you’re in Zone 3 racing frost or Zone 10 just starting winter crops, here’s what to plant this month. Understand...


    Ashleigh Smith + photo

    Ashleigh Smith

    2025-09-03
    10 min read
    bubble 0
  4. True Leaf Market

    Microgreens Grow Lights Guide: Best Options for Beginners & Pros

    Written By Lara Wadsworth Microgreens are one of the easiest and most rewarding indoor crops to grow. They are easily grown by anyone in any situation, and they are absolutely packed with nutrition and flavor. You can harvest them in 2 weeks or less, w...


    Ashleigh Smith + photo

    Ashleigh Smith

    2025-09-03
    7 min read
    bubble 1